occasionally, anyway. i went down to ny today, mostly for the interesting nyc conference and also partly to scope out a few galleries. i thought it would be a bit like sci foo (more here; yet more here), but interesting turned out to be mostly an ad industry event (at least, so it seemed): at the risk of throwing stones while living in a glass house, there were a couple of software presentations -- including one about php ("i just learned about recursion a few days ago!") -- at a level so low it was actually strenuous and a memorable talk in which the audience was characterised repeatedly as leviathans of cultural consumption and synthesis, each on the brink of cognitive self-destruction.
in any case. about the only major takeaway was from a lecture by gaurav mishra. mishra is a marketer who's part-way through a year of abandoning consumption. (naturally, like everyone else who spends an entire year doing anything noteworthy, the plan is to write a book about it. cf: cooking like julia child, eating locally, living by the dictates of the bible, and -- my favourite -- living in the south of france.) he showed a slide partway through his lecture with a curve showing pre- and post-materialist states:

we see the same pattern in the weberian cycle of enchantment > rationalisation > re-enchantment (through the engines of bureaucracy and charisma). a re-enchanted sphere of life looks the same, but is dramatically different, is elevated from its origin state. a curve describes only one dimension of the trajectory of the return to enchantment by way of rationalisation; the best way to show it is probably as a upward spiral that looks, from the top at least, like a circle. (click on the image for much clearer diagram.) obviously, this defies easy axial labeling.

No comments:
Post a Comment