It seems to me that there was no need for American Airlines to undertake such a change, but many people do not understand the difference between Design and Styling, and believe in change for the sake of change. Design cannot cover the mistakes of bad management, but styling can.vignelli is not infallible, but he is worth thinking about. design is an inextricable part of good management, whether it is the design of an organization or the organization's visual identity. and crucially, styling can cover the mistakes of bad management but not when it is poor styling.
