brand elicitation

here's an interesting project: ask people what comes to mind when they see a brand, then show the results as a tag cloud with frequency indicated by size. the result is a real-time map offering online brand surveillance. all it needs is a time-slider (like the one in google earth) that allows viewers to navigate the histories of brand tag clouds.

looks like nike's not doing so well with the child labour and sweatshops though, admittedly, everyone does think they're big on shoes.