To a customer, a custom frame can mean 'I pay you money and you let me design the bike,' but that's not what custom means here. We've turned down 'custom' orders when it's meant all we do is collect the money and facilitate the customer's own design. It can be seen as not customer-friendly, but in the end it means I know that every custom has the qualities I value and a certain amount of integrity. If you stand for something and are committed to it, then you dilute it if you introduce something that's less pure or hard-core.
Feb 11, 2011
a man for all seasons
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