ads on streaming radio

i believe, the way some xooglers do, that properly targeted, relevant, well-produced ads are unobjectionable and can even be enjoyable. spotify is a beautifully designed, well-implemented service and i thought, at first, that the radio ads on spotify wouldn't bother me much. i was wrong. wrong, wrong, wrong. the voice talent is awful but the worst thing is that spotify ads are incredibly poorly targeted: playing a tanqueray gin ad between tracks of glenn gould's goldberg variations is comical only once.

(though i will admit to snorting some coffee in dwelltime yesterday when i overheard the laptop next to me play an ad for durex condoms right after maria callas sang ave maria.)